Nowadays, corporate T-shirts have transcended casual business dress codes. They are now powerful branding tools. Whether it’s for team building, corporate events, trade shows, or giveaways, branded T-shirts can elevate the visibility of your company and encourage collaboration and camaraderie among your employees.
But the success of your branding episode hinges on the corporate T-shirts supplier you choose. Your attention to detail will have implications for a myriad of hierarchical issues, including quality and consistency, turnaround time, watermarks, and print placement, among others – they all matter.
So, how do you go about choosing a corporate T-shirt/Uniform supplier?
Below are a few tips that can make diverse changes to your choice
Before you start running to suppliers and catalogs, it’s important to understand your business objectives.
Once you have sorted your business needs, you can then turn your focus to the basic decisional factors.
One big question business owners ask themselves is “Should I source locally or internationally?”.
To help you compare we have created a chart below.
Factors | Local Suppliers | International Supplier |
Turnaround Time | Faster | Longer (Due to Shipping) |
Communication | Easier, Face-to-Face Possible | Often remote, time-zone delays |
Cost | May be slightly higher | Often lower in bulk |
Support & Reordering | Quick replacements possible | May take weeks |
Sustainability & Ethics | Easier to verify | Requires deeper due diligence |
Bonus Tip: If your business will need a new supply frequently and you want to turnaround fast, consider a local supplier. If your ultimate priority is cost for a large one-time event, which could include t-shirts, there is nothing wrong with contacting an international supplier.
Are you still unsure how to vet a corporate T-shirts supplier? You can use the following checklist:
Just remember, the right supplier is not just an order supplier, they are your true partner to brand success.
For any corporate branding project, quality and consistency are key. Rove Hotels, a modern and contemporary chain of hotels in the UAE, understood this when planning a custom apparel campaign reflecting their brand identity.
Rove Hotels were set on creating a line of branded T-shirts for their staff and event marketing. The goals of the project were clear:
To embark on the project, they enlisted the help of Merchlist, a custom corporate uniform supplier who prides themselves on delivering sustainable, high-end custom apparel.
Discovery & Design Briefings
Merchlist arranged various meetings with Rove’s branding team to discuss fabric preferences, fit, and branding expectations.
Material Choice
After sampling several different fabric types, Merchlist narrowed it down to a cotton blend that was hoping to be soft, breathable and ideal for everyday wear, but also could handle an extraordinarily high-quality screen print.
Custom Printing
With screen print, Merchlist was able to ensure:
Quality Checks
We quality-checked for color, strength and finish. The client also reviewed test prints of the shirts prior to mass production.
On-Time Delivery
With an incredibly tight turnaround, we delivered the whole order before Rove’s significant event in hospitality so that staff could wear the new branded apparel while meeting and greeting guests.
Your first run of shirts could be perfect, but your brand will be vulnerable if your next batch is inconsistent. That’s when a dependable supplier will really shine.
What Great Suppliers Do?
That consistency will help you emerge as a brand and build trust with yourself, and outside parties.
Selecting a Corporate T-shirts manufacturer & supplier is a worth oriented decision; it is an investment into your branding. It is possible for a poor supplier to ruin a great design, and a great supplier to improve your brand delivery.
Find a partner, not simply a supplier. Aligned with clear communication, custom options, quality, and consistency. Don’t be afraid to ask them for samples or questions. Your team and your brand deserve that.
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